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  • Founded Date October 7, 1931
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to introduce a brand-new ‘discrete’ form of the drug that will replace the iconic – and immediately recognisable – little blue pill.

The distinct diamond-shaped tablets could soon be changed by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, implying it does not need to be taken with water.

About half of males over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug initially concerned the market in the 1990s after being invented by the American pharmaceutical business Pfizer.

It was first developed in the 1980s as a heart illness medication, however trial participants noticed it had an uncommon negative effects – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has requested a trademark in the UK for the new form of the drug, Viagra ODF.

Viatris has actually already released the Viagra ODF in Canada and promoted it as being ‘thin and discreet’ which may be preferable for many customers.

The distinct tablets – which can trigger humiliation for some clients – has been reinvented and a new dissolvable type may be readily available to Brits in the next 5 years. Stock image

‘Tablets are not constantly bearable to clients and also sometimes the size of tablets may put clients off having them,’ Thorrun Govind, pharmacist and health expert, informed The Telegraph.

She included: ‘Some males might still be discovering the concept of having Viagr embarrassing, however I would hope that guys’s health and conversations about sexual health have actually proceeded given that Viagra was very first developed.’

Ms Govind thinks this brand-new design is a ‘positive action forward’.

The brand-new dissolvable medication is believed to likely come to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the paper that the hallmark application is a ‘good indicator’ it will be offered within the next five years.

She discussed trade mark registrations can be cancelled if they are not utilized for a constant period of 5 years or more after registration. As a result, it appears Viatris means to launch the item within the next few years.

However, giving a hallmark would not ensure the ODF could be sold and it would need to be approved by the Medicines & Healthcare products Regulatory Agency first.

It’s anticipated to cost the like the tablet variation and to be readily available in the exact same doses.

A total of 4.57 million prescriptions for sildenafil, more typically known by the brand name Viagra, and other kinds of impotency drugs offered under the trademark name Cialis and Levitra, were dished out by the health service in 2023

This follows dodgy Viagra was discovered to be Britain’s most significant counterfeit drug after more than ₤ 6.2 countless phony blue tablet were seized by UK regulators in 2023.

More materials of the erectile dysfunction drug were found than knock-off variations of pain relievers like morphine.

Health officials stated online merchants flouting regulations were behind the counterfeit materials with most being imported from nations like India without a suitable licence.

Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best called Viagra, were confiscated last year.

Another half-million dosages of tadalafil, another erectile dysfunction drug offered under the brand Cialis worth ₤ 1.2 million were also taken.

While all medications bring potential adverse from unreliable sources might either not work or carry additional components or impurities like heavy metals or other drugs that could be unsafe.

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