
Pfizer Inc.
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Founded Date September 26, 1903
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Sectors Sales & Marketing
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Company Description
New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to release a brand-new ‘discrete’ kind of the drug that will change the renowned – and instantly recognisable – little blue pill.
The distinctive diamond-shaped tablets could quickly be changed by a pink, rectangular ‘wafer’ that dissolves on the tongue, meaning it does not require to be taken with water.
About half of males over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug first concerned the market in the 1990s after being developed by the American pharmaceutical company Pfizer.
It was very first established in the 1980s as a heart problem medication, however trial individuals discovered it had an uncommon side result – frequent erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has used for a hallmark in the UK for the brand-new form of the drug, Viagra ODF.
Viatris has already introduced the Viagra ODF in Canada and promoted it as being ‘thin and discreet’ which might be more suitable for lots of consumers.
The unique tablets – which can cause embarrassment for some clients – has been reinvented and a brand-new dissolvable type might be readily available to Brits in the next five years. Stock image
‘Tablets are not always tolerable to clients and likewise in some cases the size of tablets may put patients off having them,’ Thorrun Govind, pharmacist and health expert, told The Telegraph.
She added: ‘Some guys might still be the idea of having Viagr humiliating, but I would hope that men’s health and discussions about sexual health have carried on because Viagra was very first developed.’
Ms Govind believes this brand-new style is a ‘positive advance’.
The brand-new dissolvable medication is believed to most likely pertained to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the paper that the trademark application is a ‘good sign’ it will be offered within the next 5 years.
She described trade mark registrations can be cancelled if they are not utilized for a constant period of 5 years or more after registration. As an outcome, it appears Viatris intends to launch the item within the next couple of years.
However, approving a hallmark would not guarantee the ODF could be sold and it would need to be approved by the Medicines & Healthcare items Regulatory Agency initially.
It’s expected to cost the like the tablet version and to be offered in the exact same doses.
An overall of 4.57 million prescriptions for sildenafil, more frequently known by the brand Viagra, and other types of impotency drugs offered under the trademark name Cialis and Levitra, were dispensed by the health service in 2023
This follows dodgy Viagra was found to be Britain’s greatest fake drug after more than ₤ 6.2 million of fake blue tablet were taken by UK regulators in 2023.
More supplies of the erectile dysfunction drug were found than knock-off versions of painkillers like morphine.
Health officials stated online sellers flouting guidelines lagged the counterfeit products with the majority of being imported from nations like India without a proper licence.
Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best known as Viagra, were confiscated last year.
Another half-million dosages of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were also taken.
While all medications carry prospective negative effects drugs from undependable sources might either not work or bring additional ingredients or contaminants like heavy metals or other drugs that might be hazardous.